They dress everyday in a fairly cheap suite when they go to work, and at home they are found to be sporting the latest attire from the Nike Golf lineup. Ready To Do More? Shaping the Future of American Politics. During the presidential campaign , pundits started talking about the security mom , a successor to 's soccer mom and in theory a powerful voting bloc.
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Gender and Voting Behavior in the Presidential Election ". The soccer mom popped Kids Bop 6 into her cd player to entertain her daughter, Britney, while driving her to gymnastics. Her children are either home schooled or attend a private or charter school The phrase soccer mom broadly refers to a North American, middle-class , suburban, white woman who spends a significant amount of her time transporting her school-age children to youth sporting events or other activities , including—though not restricted to— soccer.