These social platforms offer brands a rich space in which to engage with their target market and build awareness. Online platform that facilitates the building of social relations. Lenhart, A.: Retrieved May 2, Adults and social networks Although the number of adults who use social networking websites has grown rapidly over the last several years, adults as a whole remain less likely than teens to use these sites.
Table of Contents
The Guardian. However, because such forums are relatively easy to access, posted content can be reviewed by anyone with an interest in the users' personal information". Further, social networking sites have become popular sites for youth culture to explore themselves, relationships, and share cultural artifacts".